Google Wants to Make the Web More Lively
Three-dimensional virtual-reality-based social networking! Just saying it can make you want to cringe. Didn't we already go through this with "Second Life" and its ilk? We all know the problems. Most of these programs like "Second Life" are big fat applications, essentially video games. They have a high learning curve that discourages casual users. And they don't integrate well with Web sites and other social networking tools. But what if instead of a big fat application you had a small browser plug-in? And what if it had a relatively low learning curve? And instead of people being forced into a big virtual world in order to connect, customized virtual spaces could be easily dropped into Web sites and collaboration systems? With that you might actually have a 3-D virtual-reality-based social networking system that people and businesses would embrace. This is the concept behind Lively, which was just released as a beta by Google. Lively runs as a plug-in to Firefox and Internet Explorer and with it sites, businesses and people can quickly get up and running with virtual spaces that enable avatar-based collaboration, chat and social networking. Based on initial tests I found a lot to like about Lively, but most of what I like is the approach. I think this is the right way to do 3-D social networking. But the current state of the Lively beta leaves a lot to be desired, with many features not working well. And since Lively currently only runs on Windows systems, a lot of potential users are left out in the cold (or would that be virtual cold?). Getting up and running with the Lively beta was simple, and if you already have some form of Google ID (such as a Gmail account) then you can use that to sign in. Once I installed the plug-in I was able to get start visiting other people's Lively spaces (called rooms) or creating rooms of my own. The tools were simple and straightforward. An avatar builder let me quickly create a simple virtual representation of myself. I then created a room using basic room layouts and added furniture and items within the space (click here to visit the Lively room I created for eWEEK Emerging Technologies). Some items allow for additional capabilities. For example, I was able to run YouTube streams from within the virtual displays in my room. When creating a room you can allow different levels of interactivity for visitors, from letting them add or move items within the room to limiting them to basic chat and avatar interactivity. While setup was simple, the current state of the beta limits customization. The preloaded customization options were very limited and even using the "shop for more" option didn't provide much extra. Worse, while browsing for extra customizations I ended up getting a 403 error from Google (used when Google thinks you might be a robot), which locked me out of the customization catalog for over an hour. All custom content is being created by Google partners for now and no API or tool kit is provided to let users create their own custom items for their virtual worlds. So while I like the approach of Lively and think it has great potential to finally bring about useful 3-D social networking, I think it might be a little while before it has a chance to fulfill this promise. To try out the beta of Lively for yourself, go here. |



Comments (8)
Bummer. Windoze only....
SRP
Posted by Steve P | July 10, 2008 5:35 PM
Kinda interesting that people want to dumb down social networking. If Second Life has shown anything it is that people who are actually interested in this sort of thing are NOT interested in a simplistic approach...
Posted by Duane H | July 10, 2008 5:55 PM
Duane H said: "If Second Life has shown anything it is that people who are actually interested in this sort of thing are NOT interested in a simplistic approach"
There is a core fallacy in that argument. All that is currently known is that users of Second Life are willing (or happy) to deal with a non-simplistic approach.
There is the distinct possibility that a significant number of people would be interested in the concept, were it not so difficult to get involved. The very "richness" of Second Life breeds complexity; were it not so complex I suspect the resident population would increase dramatically.
This is not meant as a criticism of Second Life -- I'm only noting that Google's approach could easily lead to a broader acceptance of 3D worlds in general.
Posted by Perignon | July 10, 2008 11:00 PM
The history of technology (incl. the subset of web applications) has been towards making it simpler for the end user even if it makes for complicated technology.
So obviously Google is going with that flow.
Posted by SRINI | July 11, 2008 1:00 AM
Conceptually I don't see much difference between Google's approach and Second Life. Buncha goofy avatars standing around waving in the breeze...
Posted by jda | July 11, 2008 2:31 AM
Doesn't work on the Mac....shame on Google.
Posted by hh | July 13, 2008 2:06 PM
When I am retired and have hours and hours of free time on my hands, I hope to god that I can find something better to do with it than interact and converse with make-believe creations of what someone wishes they could be. Sorry, but I just don't get it.
Posted by 2bits | July 16, 2008 3:16 PM
I tried it and i think its a little bit too much of a cartoon for me. Ticket4one has a similar thing but atlaest i can see real people from the 3d Virtual Chat Room
Posted by rayq | July 30, 2008 1:28 AM