Cortera is an online service that provides credit information on businesses large and small but then combines it with ratings from a community of small business owners, who provide feedback both good and bad on these businesses. This makes it possible for a small business to know which companies are likely to be good business partners and which ones they might want to avoid.

Here at DEMOfall I had the chance to sit down with Cortera CEO Jim Swift and talk about how businesses can use the service.