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Tuesday, July 15, 2008 11:57 AM/EST

Can the Videoconferencing Boom Last?

Jim Rapoza

It's a familiar story line. Whenever travel becomes too expensive or difficult, there's a deluge of stories about how business travel will become a thing of the past and how everyone will be meeting and doing face-to-face sit-downs via videoconferencing.

Whenever this happens, there's a rush to invest in videoconferencing systems, which see heavy use for a time. And then, as the economy improves or travel once again becomes affordable, these videoconferencing rooms see less and less use, and people once again start doing their meetings in person.

Right now we are clearly once again in a boom phase for videoconferencing. With the high cost of travel and rising energy costs, many businesses are once again taking a very hard look at implementing videoconferencing solutions in the hope of cutting down on travel costs and improving worker productivity.

But the question is, Can this current generation of videoconferencing maintain the momentum of this current cycle and remain a fixture of modern business life or will it once again fade into the background when (or if) travel once again becomes affordable?

Unlike past videoconferencing systems, the current-generation systems do have a few factors in their favor. For one, the video quality nowadays is much higher than in past systems, providing a much clearer picture of colleagues and meeting associates (though depending on the people involved this may or may not be a good thing).

And the new wave of advanced telepresence videoconferencing rooms use high-definition video, multiple video screens around a table and even integrated lighting to provide a videoconferencing meeting environment that is as close to being really there as can be imagined.

But these can come with more than a few issues of their own. As always, high-end videoconferencing solutions are very expensive, easily passing into the high six figures or even seven figures for some implementations.

And while many have integrated systems to allow meeting attendees to share desktops and documents, these don't always work well for traditional ad hoc meetings where more than one person has data to share. This situation can lead to the classic situation of attendees sitting in a high-cost videoconferencing room all staring at their individual laptop screens instead of the video monitors.

The other challenge for modern videoconferencing systems is the increasing number of workers who telecommute from home. While newer systems, such as the Radvision solution that my colleague Andrew Garcia recently reviewed (click here to read Andrew's review of Radvision's Scopia Conferencing Platform), do provide nice features for integrating those who are using Webcams to attend a meeting from home, in many videoconferencing systems these types of attendees are definitely second-class citizens compared with those actually in a meeting room, especially in the case of advanced telepresence systems.

Probably the biggest challenge to modern videoconferencing is the increasing growth of Web 2.0 and social networking-based collaboration tools. For many modern workers, while being able to see a colleague on video is nice, if they have to choose between collaborating in a videoconference without access to Web 2.0 collaboration tools or using Web 2.0 collaboration tools without video, they'll often choose the latter.

That's why in order to survive past this current boom cycle videoconferencing systems will need to be able adapt to and integrate with the changing way that modern workers collaborate and meet.

But for now videoconferencing will continue to rise with the current state of bad travel and economic news. Because even with videoconferencing's shortcomings, anything is better than the current air travel experience.

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Comments (6)

Shanley Stern Gravel :

This is Shanley Stern Gravel, marketing director at Teliris, one of the telepresence vendors. On your comments surrounding telepresence/videoconferencing and the lack of effective document sharing between multiple participants - check out http://www.teliris.com/news_immersive_collaboration.html - Teliris just came out with the first multi-touch surface computing environment for telepresence that allows for instantaneous sharing of documents, video, photos etc. As many people as necessary can share documents, edit, annotate etc.

Joe :

Where the true cost is. If people in the conference session expect to see similiar images to what they see on television at home it won't happen. Those images are confined to what they see with the aid of a moving camera, director,and editor. Then comes the problem of sound from mutiple sources,and the person to control it. The practical method is to show a picture of every one around the conference table with Microphones in the center and each end of the table. The final problem is transmission whic can be very expensive.

Just as shopping online did not close the nations shopping malls, videoconferencing will never replace face to face meetings. My company is in it's 10th year of providing videoconferencing to hotels and convention centers. Rather than the boom bust cycle this article suggests, we have seen a steady rise in the use of this business tool. We now use our videoconference codecs as a signal acquisition platform for webcasting to up to 20,000 desktops. When travel does become less expensive there, will always be a keynote speaker that has a schedule conflict and requests to appear by videoconference. s.ferrera@att.net

Jeff Jenkins :

For a description of a high definition telepresence solution with multiple input sharing see:

http://www.cisco.com/en/US/prod/collateral/ps7060/ps8329/ps8330/ps7073/prod_brochure0900aecd8054c9c0.pdf

David :

Video conferencing only addresses the Primary Meeting not the multiple sub-meetings occurring at the same time. How often have you attended a multi-hour meeting where people conduct side-bar conversations? Whether good or bad they are a fact of life and not easily addressed with today's video technology.

The "lecture model" of meetings is somewhat a thing of the past. As management methodologies moved for strict hierarchical structures to collaborative matrix management so have the style of MOST meetings. While video conferencing has tried to keep up it still lacks the natural flow of in-person meetings.

Lastly, there is fear if personal video is deployed widely users will be expected to use it all the time. How many conference calls do you attend while multi-tasking? That (good or bad) productivity impact would be severely impacted by the introduction of video all the time.

As a regular user of video I can attest to its value, however, it realistically can only be used in a portion of all meetings.

When travel becomes cheaper again! - ROFL. People are going to have to get used to the idea that cheap oil fuelled travel will be a thing of the past.

I used to travel a lot, maybe 2 international flights a week. Video Conferences do not replace the need to "press the flesh" occasionally. However a well run [short] video conference can be invaluable for keeping the right person in touch, particularly if differing time zones are involved.

The problems mentioned above about microphones can be easily overcome with some good acoustic design. I know because I now design such rooms.

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